📌 Introduction: Why This Playbook?
We stand at a pivotal moment in American history. A coordinated effort is underway to undo decades of social and economic progress, with policies and strategies designed to roll back vital protections, diminish rights, and concentrate power. From dismantling the social safety net to eroding democratic freedoms, the stakes are higher than ever. These attacks are not just policy disagreements—they represent existential threats to the values of equity, justice, and democracy.
The future of our society depends on collective resistance. This playbook offers a clear, strategic framework for individuals, community groups, and activists who want to fight back against these regressive policies and ensure that progress is not reversed. Drawing inspiration from historical movements of resistance and power-building—and inspired by Saul Alinsky’s organizing principles—it provides actionable steps for organizing and confronting the forces that seek to undermine our shared values.
✅ 1. Mapping the Power Structure
"If you don’t know who holds the power, you don’t know where to push."
Key Actions:
Identify Key Decision-Makers: From local officials to corporate moguls and national policymakers, figure out who holds the power and where the pressure needs to be applied.
Map Influence Networks: Research the industries, corporations, or lobbying groups driving harmful policies. Who are their allies? What do they care about (voters, profit, media attention)?
Find Vulnerabilities: Understand what motivates these power-holders—whether it's votes, public perception, or economic interests—and find ways to use that leverage.
Tactical Move: Power Mapping Workshop
Organize community meetings to collectively map local, state, and national power structures. Identify key players and where their interests align or conflict with the issues you care about. Create a visual map to guide collective actions.
✅ 2. Framing the Narrative: Making It Personal and Urgent
"People don’t act on abstract ideas. They act when something affects them directly."
Key Actions:
Humanize the Issues: Instead of discussing abstract policies, focus on how these policies directly impact people’s lives. Show how cuts to healthcare, education, or social services affect real families.
Tell Stories, Not Statistics: Personal stories are the emotional fuel that drives activism. Use testimonials, community member experiences, and personal narratives to make the issue relatable and urgent.
Frame the Issue in Multiple Terms: Speak to different audiences by framing the issues in terms of moral, economic, and even religious values.
Tactical Move: 30-Second Story Challenge
Train individuals to tell their personal stories in 30 seconds or less. Share these stories in media appearances, town halls, and direct conversations with decision-makers. These short, poignant narratives have a higher chance of mobilizing others.
✅ 3. Building a Broad-Based Resistance Coalition
"Alone, we are weak. Together, we are unignorable."
Key Actions:
Reach Out to Diverse Groups: Work with labor unions, faith-based organizations, immigrant rights groups, students, businesses, and social justice advocates. The broader the coalition, the more pressure you can apply.
Create Unified Demands: Identify the common goals that all coalition members can support—protecting healthcare, preserving voting rights, or defending workers’ rights.
Speak with One Voice: While it’s crucial to bring diverse voices together, ensure that the messaging is clear, cohesive, and focused on the main threats at hand.
Tactical Move: Public Cross-Sector Rally
Organize public rallies or forums where activists, business leaders, faith-based groups, and community members publicly declare their opposition to regressive policies. This shows strength and unity across sectors.
✅ 4. Applying Strategic Pressure: Escalate and Disrupt
"The real action is in the reaction."
Key Actions:
Push Beyond Conventional Advocacy: Don’t just lobby—make it politically costly for decision-makers to ignore the will of the people. Use disruptive, visible tactics to force them to act.
Engage in Constructive Disruption: Nonviolent protests, civil disobedience, and boycotts can all be used to disrupt normal operations and draw attention to your cause.
Use Escalating Tactics: Start with petitions and letters, then move to public demonstrations, and escalate to larger actions like strikes, mass gatherings, and sit-ins if necessary.
Tactical Moves:
Public Accountability Scorecard: Create a public scorecard that rates lawmakers, officials, or corporations on their actions regarding the issues at hand. Publish the scorecard widely to hold them accountable.
Shadow Hearings: If officials refuse to listen, hold public hearings in the community, using experts and impacted individuals to speak out. Record these hearings and broadcast them online.
Mass Action Days: Organize coordinated actions, such as a "National Day of Resistance," where people across the country take to the streets, call lawmakers, or halt their work to show the breadth of opposition.
✅ 5. Mobilizing Stakeholders and Creating a Mass Movement
"Power is not only what you have but what the enemy thinks you have."
Key Actions:
Organize Rapid-Response Networks: Establish networks that can mobilize quickly in response to immediate threats—whether it's a new bill, policy change, or attack on rights.
Train Activists: Offer training in media engagement, direct action, and grassroots organizing to empower individuals at the community level.
Transform Beneficiaries into Advocates: Those who are most impacted by policy changes (e.g., marginalized groups) should be at the forefront of the movement, speaking their truth and driving the narrative.
Tactical Move: Advocacy Bootcamp
Run training sessions for community members, activists, and concerned citizens on how to get involved in advocacy, media, and direct-action strategies. These bootcamps can help build momentum and leadership within the movement.
✅ 6. Building a Long-Term Resistance Infrastructure
"The only way to sustain change is to institutionalize power."
Key Actions:
Establish Permanent Organizing Structures: Set up local and national organizing bodies that can continue to drive resistance efforts even in the face of political and social pushback.
Foster Leadership Development: Create leadership programs for the next generation of activists. Mentorship, training, and networking are essential for long-term sustainability.
Maintain a Strong Media Presence: Keep the pressure on by having a continuous media strategy that highlights your cause, showcases victories, and keeps your resistance at the forefront.
Tactical Move: Political Action Committee (PAC)
Consider the formation of a grassroots PAC that can help fund political candidates who prioritize policies protecting social and economic progress. This PAC can also help support the campaigns of current lawmakers who champion resistance efforts.
📌 Final Thoughts: The Time for Defense is Over—We Must Build Our Own Power
For too long, we’ve been forced to react to harmful policies. This playbook marks the shift from defense to offense, encouraging citizens and groups to take proactive steps to protect and expand progress. The future of our democracy and the hard-won rights of millions is at stake. It’s time to build the resistance, to disrupt the forces trying to undo progress, and to create a powerful, sustainable movement for change.
Next Steps:
Share This Playbook: Distribute this playbook within your community, to your networks, and to organizations that care about defending democracy.
Implement One Tactic: Choose a tactic you can begin implementing immediately—whether it’s organizing a power-mapping workshop or launching a public accountability scorecard.
Commit to Long-Term Resistance: This is not a short-term battle. Commit to building a movement that will endure and continue pushing for justice, equity, and democracy.
Stand up for democracy! The time for action is now!
This is excellent, Herb! Great job on breaking down the playbook into steps, key actions, and tactical moves. I think you are right about starting with one item because that will help make the tasks more achievable and less overwhelming. I think that part of the scumbag republican plan to disarm our democracy involves creating so much confusion that all of us good, fine, upstanding Americans are stymied from achieving meaningful resistance to their diabolical schemes. I have found that hard work becomes much simpler when I take things one step, one day at a time. Whew! Keep marching!